Insight - Our Publications

We actively research, publish, and teach in our field. On this page, you can access most of them, ready for download. Enjoy reading!

 

Publications in Peer-Reviewed Scholarly Journals

Messner, W. (2013). Effect of Organizational Culture on Employee Commitment in the Indian IT Services Sourcing Industry. Journal of Indian Business Research, 5(2).

 

Publications in Editorial-Reviewed Scholarly Journals

Messner, W . (2008, Dec). Enhancing Marketing Performance through Inbound Customer Marketing. (A.G. Mulky, Ed.), IIM-B Indian Management Review, 430-432.

Messner, W. (2007). Justifying Information System Value – Development of a Method for Measuring Customer Advisory System Effectiveness. Business Information Review, 24(2), 126-134

Messner, W. (2005). Customer Relationship Management Technology – a Commodity or Distinguishing Factor? Business Information Review, 22(4), 252-263.

Messner, W. (2004, Dec). Ein Modell zur Steuerung des Wertbeitrags von Kundensegmenten (Towards a model for governing the value contribution of customer segments). Banking and Information Technology, 4, 45-52

Messner, W. (2004). The Beauty and Importance of Quality Customer Information. The Marketing Review, 4, 279-290

Messner, W. (2004). Entwicklung einer Architektur für das Management kundenorientierter Prozesse bei Banken (Towards an architecture for the Management of Customer-Oriented Processes in the Banking Industry) WVW Wirtschaftspraxis, Verwaltungspraxis, Wirtschaftswissenschaften, 1, 62-68.

Messner, W. (2004). Enabling Business Transformation by Offshoring IT to India. In R. Clement, A. Gadatsch, & J. Juszczak (Ed.), IT-Controlling in Forschung und Praxis. Tagungsband zur Fachtagung IT-Controlling, 11. St. Augustin.

Messner, W. (2003, Mar). Handlungsfelder bei der Etablierung von Financial Planning als Dienstleistungsangebot. (Action Areas for Establishing Financial Planning as a Service Offering). Banking and Information Technology, 1.

Messner, W. (2001, Dec). The Practice of Cash Pooling. Banking and Information Technology. 4, 25-29.

 

Publications in Practitioner Journals

Messner, W. (2012, Mar). Auf dem Weg zur globalen Optimierung. Outsourcing und Offshoring (Towards a Global Optimization. Outsourcing and Offshoring). Die Bank, 38-43.

Messner, W. (2011, Sep). Management einer globalen Workforce (Management of a Global Workforce). Die Bank, 80-85.

Messner, W., & Shainesh, G. (2006). Retailmarkt Indien – Paradies für Auslandsbanken? (Retailbanking in India – new opportunities for foreign banks?). Die Bank.

Messner, W. (2005, May). Dialog-Marketing – die Bedeutung des Timing in der Kundenansprache (Dialogue-marketing – the Significance of Timing for Contacting Customers). Die Bank.

Messner, W. (2005, Mar). CRM-Investitionen – wann sind sie rentabel? (How to Justify CRM-investments). Die Bank.

Messner, W. (2004, Sep). Creating Value for Multinational Customers through Cash Management. Management of Multinational Corporations – Book of Readings. ICFAI Centre for Management Research, Hyderabad.

Messner, W. (2004, Apr). Kundenmanagement: Bricht das Wertschöpfungsnetzwerk der Autobanken auf? (Customer Management in the Value Creation Network of Captive Automotive Financial Services). Die Bank.

Messner, W. (2003, Jun) Creating Value for Multinational Customers through Cash Management. Treasury Management International. Special Report: A Treasurer’s Guide to Corporate Treasury in Germany.

Messner, W. (2001, Jun). Die Mischung macht’s (Multi Channel Management). eBanker, Handelsblatt-Verlag.

Messner, W., & Vehling, C. (2001, Jan). Electronic Banking - Die Strategie muss stimmen. eBanker, Handelsblatt-Verlag.

Messner, W., & Vehling, C. (2000, Dec). E-Commerce: Neues Denken ist angesagt. Schweizer Bank.

Messner, W. (2000, Apr/May). Pan-European Cash Management with Global Credit Lines. Canadian Treasurer

 

Book Chapters

Messner, W., & Schäfer, N. (2012). Advancing Competencies for Global Collaboration. In: Bäumer, U., Kreutter, P., Messner, W. (eds.): Globalization of Professional Services. Heidelberg: Springer.]

Messner, W. (2008). Intercultural Aspects of Project Management India. In: Hendel, A., Messner, W., Thun, F. (eds.): Rightshore! Successfully industrialize SAP projects offshore. Heidelberg: Springer.

Messner, W., & Weinert, S. (2008) Economic and Business Effects of IT Offshoring. In: Hendel, A., Messner, W., Thun, F. (eds.): Rightshore! Successfully industrialize SAP projects offshore. Heidelberg: Springer.

Messner, W. (2008). Offshoring in India – Opportunities and Risks. In: Hendel, A., Messner, W., Thun, F. (eds.): Rightshore! Successfully industrialize SAP projects offshore. Heidelberg: Springer.

Messner, W. (2006). Das Management interkultureller Teams: Deutschland / Indien (Management of intercultural project teams: Germany vs. India). In: Koubek, N., Krishnamurthy, G. (eds.): Strategien deutscher Unternehmen in Indien. Lang Verlag.

Messner, W. (2004). Customer Care als Unternehmensstrategie (Customer Care as a Corporate Strategy). In: Salmen, S., & Gröschel, M. (eds.): Handbuch Electronic Customer Care. Physica-Verlag.

Messner, W. (2003). Handlungsfelder bei der Etablierung von Financial Planning als Dienstleistungsangebot (Action areas for establishing financial planning as a service offering). In: Bartmann, D. (ed.), Bankinformatik 2004. Gabler-Verlag.

 

Books

Please see here for details.

Messner, W. (2013). Making the Compelling Business Case. Decision-Making Techniques for Successful Business Growth. Houndmills: Palgrave Macmillan.

Bäumer, U., Kreutter, P., Messner, W. (Eds., 2012). Globalization of Professional Services. Innovative Strategies, Successful Processes, Inspired Talent Management, and First-Hand Experiences. Heidelberg: Springer.

Messner, W. (2010). Intelligent IT Offshoring to India. Roadmaps for Emerging Business Landscapes. Houndmills: Palgrave Macmillan.

Messner, W. (2009). Working with India. The Softer Aspects of a Successful Cooperation with the Indian IT & BPO Industry. Heidelberg: Springer.

Hendel, A., Messner, W., Thun, F. (Eds., 2009). Rightshore! Successfully Industrialize SAP Projects Offshore. Heidelberg: Springer.

Messner, W. (2005). CRM bei Banken. Ein Vorgehensmodell zur Erarbeitung einer Strategie, Prozess- und Systemarchitektur. Norderstedt: BoD.

Messner, W. (2000). Studie zum Customer Management und Multi-Channel Management im Retail Banking. Zurich: IMG & Univ. St. Gallen.